Bravo Knows Their Fans Thanks to Social Media
Who doesn’t love a good reality TV show? When it comes to docudrama, programming, Bravo network reigns supreme. Successfully turning out household names from some of the most entertaining “everyday” people in the world. But the channel doesn’t stop there, Bravo has effectively utilized Social Media tools to connect fans of shows like “Top Chef” and “The Real Housewives” franchise to one another and to the stars of the shows. Interactive TV Today (itvt) reported the social media ventures the network planned to implement this past January.
So this is how it works, Bravo has teamed up with Foursquare to engage fans with interactive games as well as opportunities to connect. They get to become part of the show, so to speak. Fans can view the location of their favorite reality star including restaurants, fashion stores and earn badges for prices when you follow Bravo on Foursquare and actually visit the locations they recommend.
I think Bravo is one of the few television stations effectively utilizing social media and not in an arbitrary way. What I mean by that is, they are not just haphazardly rolling out a Facebook page and posting Twitter feeds, but dynamically connecting fans with their favorite reality star and real city locations.
To me it reveals that Bravo understands the true meaning of what social media is all about – inclusive participation and active engagement. This has allowed the network to create so many successful shows and promote itself in the social media space. with a built in fan base and an almost cult like following, Bravo is not marketing these shows to you but making fans apart of the programming.
Social Media + Bravo reality shows…Like I said, Bravo reigns supreme.
From → USA