Larry King “Twitters”
I’m hooked on Larry King…(and Anderson Cooper).
I turn on CNN and keep it running day and night. This has been going on for about two years. The mix of hard news infused with a dash of celebrity and sensationalism keep me tuned in, even as segments repeat four or five times. I hang in there. It is not a partisan thing, yet it is a communications thing.
As the months have passed, I have listened as Larry King started to promote his “use” of social media. (I think we can all assume someone on his team is typing, uploading, tweeting, posting, etc…I know Wolf Blitzer has his “Wolf Pack” behind the scenes, so Larry might have delegate this task to the King’s Court.) He started by asking the audience to follow his “twitting.” Then he asked us to follow his “twits” since he is now “Twittering.” Nonetheless, I followed and lauded his efforts.
I found Larry’s attempt to engage via Facebook and Twitter quite charming, despite the awkward verbiage. I actually felt even more endeared to CNN. (I happen to believe Anderson’s commitment to his tweets.) The point is that the actual use of Social Media by CNN in tandem with the intent to engage the audience has been effective. Larry King Live’s Facebook page has 72,703 fans as of today, while Larry’s Twitter account, kingsthings, has 1,643,432 followers.
As a result of my loyalty to Larry King, I watch the other anchors’ shows as well. With repeated mentions of their respective Facebook and Twitter accounts, I have visited their pages, and pay attention to their points of view. I have faith that CNN is reaching out to its audience and responding to questions and concerns above and beyond Website templates and call-in numbers.
I know Larry is not tweeting via Blackberry, and I don’t believe he checks how many friends he has on Facebook, but both he and CNN have reached me on the newer ground on which I reside for several hours each week. I believe this is CNN’s goal.
The Bottom Line
Even if you are I are not quite comfortable with a new platform, try it out.