South Africa – Keeping the Ball Rolling with ‘Mobi’ Web
Long before the World Cup came to South Africa, the Rainbow Nation has enjoyed unrivaled success in their most beloved sport: Rugby.
South Africa Rugby has an opportunity to fill the inevitable sucking sound as millions of soccer fans check their horns and sirens at departure gates to go back to their home countries.
Not long after, South Africa will turn again to their familiar strengths on the rugby pitch.
The Springboks are arguably the Alpha-male in South African sports. They hold every major trophy available to them: the World Cup, the Tri-Nations, Nelson Mandela Plate, Freedom Cup and British and Irish Lions Series Winners. They are currently ranked number two in the world.
How can SA Rugby take advantage of the popularity of the World Cup?
In South Africa (and every other nation in Africa), it has to be through the mobile web… or “mobi” as South Africans call it.
- South Africa’s fixed-line network reaches less than 10% of the population.
- Mobile phones represent around 90% of all telephone lines in South Africa.
- Africa’s mobile market is consistently growing at around 50 to 60% every year.
Poor fixed-line infrastructure and introduction to 3- and 4G networks, more South Africans will turn to mobile web.
To close, while I would NOT want rugby to be more like soccer:
…hard-nosed, knuckle dragging ruggers must realize that the best complement to their current social media engagement isn’t more PC Web, but mobile Web.