Mexican Government v. Los Twitteros
Companies with a social media strategy in Mexico beware: the Mexican government is possibly out to hamper your marketing efforts.
As most news-savvy people know, Mexico has been battling severe violence and drug cartels near its borders for years. In fact, Mexico has become synonymous as of late with drug trafficking and violence along its border with the U.S. Most of this, we all know. What isn’t common knowledge is these criminals have turned to an unlikely source to aid in their evasion of the police checkpoints and military raids: social media.
Mexican drug cartels utilize Twitter and Facebook to not only communicate with one another discreetly, but also to spread fear in certain Mexican communities.
“Twitter is a serious problem not only to Mexican law-enforcement agencies but to any law or intelligence agencies all over the world, because criminals, drug cartels and terrorist cells are getting more sophisticated in their methods of communication” -Gahleb Krame, security expert at Mexico’s Alliant International University
While the drug cartels and “bad people” are utilizing social media channels in Mexico, the government should attempt to beat them at their own game, and utilize social media to their advantage. They should not take a short-term look at regulating social media because of this, thus possibly limiting economic growth and citizen adoption of online information. If companies looking to grow in Mexico are sanctioned by these government regulations, they just might look elsewhere to invest and expand their operations.
From → USA