All Aboard!! Destination Everywhere.
The fact that, in 30 years, India per capita incomes could soar to an average $23,400, nearly three times the $8,500 today, means tremendous opportunity for product and service industries.
The travel industry (Indian nationals traveling abroad) has grown 31% from 1991 to present and will continue to rise with India’s economic prosperity.
In 2003, only 2% of travelers booked online. Now, 51% of Indians book their travel online.
Now, more than ever, is a perfect time for travel companies to connect with Indians.
While there are some negative comments on Cleartip’s page, the difference is a response from Cleartrip to make amends.
Although numbers are a telling tale, they do not tell the whole story. As far as overall social media presence, the biggest difference I saw between the two companies was their blogs.
While there is a lot of work that needs to be done on the side of Makemytrip, I really want to focus on Cleartrip. Something they could do better is to follow more of their fans. Although they have 2281 followers, they only follow 23. Many of their fans tweet about their travel experiences. This could be a useful information for Cleartrip to reach that follower with exclusive offers.
As more Indians gather wealth, the more they will travel. They will ask those they trust, friends and family, about trips to take and how and who to book with. Cleartrip has taken the right step towards building long-term relationships and building loyalty with their travelers. This will no doubt pay off for them in the future.