Kenya – Question Of The Week
Aside from being the home of the popular Swahili phrase “hakuna matata” (along with Tanzania) – Kenya is not widely understood or known in the western world. Yet Kenya represents one of a host of nations poised to build on the perception shift that South African has started to bring to the continent of Africa through hosting the FIFA World Cup earlier this month. If Africa is emerging into more than you may have thought it was, Kenya will be a big part of this story.
From your reading and research on Kenya, highlight one key insight or organization that you found unique and interesting. Discuss what implications it has for brands wanting to use social media to reach an audience in the Kenyan market to promote their products or services.