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Jordan knows how to use Social Media

by on August 1, 2010

Social media is not just for the young crowd, that’s already been established and understood, but (arguably) no one is as engaged organically in interacting with social media then the business leaders of Jordan.

Take Fadi Ghandour as an example. He is the CEO of Aramex a leading global provider of comprehensive logistics and transportation solutions – similar to UPS. Mr. Ghandour is an avid social media user, he is active on twitter and he’s on Facebook, Linkedin and now he even blogs! The best thing about it all is it seems so natural, not contrived by his company or publicist but an actual interest to get involved and connect with people. This honesty is also revealed in the way he interacts with customers of Aramex.

Mr. Ghandour’s favorite topics include entrepreneurship, social change and sustainability, same interests you would find from a business leader in the states. His ability to be an innovator in Jordan is a leading example of how social media is aiding leaders to have their ear (or fingers) to the pulse of what their followers and customers need most.

Watching interviews on youtube and reading about his life story and company’s story was very fascinating but what I learned most about what Mr. Ghandour cares about comes from reading his twitter page.

When Mr. Ghondour’s retweeted an article from Spot on PR @spotonpr about an interesting topic in the New York Times titled When Arabs Tweet, it got me thinking about the answers to the questions posed by the article which is what is the most effective way American can support the middle east and their use of digital technology?

In the article the author Rami Khouri, urges the U.S. to stop playing both sides of the fence, this call to action is a fair one, however I believe there are three ways the U.S. can assist without contradicting themselves or getting deeply involved in the issue.

The bids the U.S. Agency for International Development should be looking for should include these three opportunities:

1.    Teaching Young Arabs how to use social media tools to find their voice and speak about the political issues in their country.

2.    Educate Young Arabs to be political journalist and promote the standards of democracy.

3.    Train the students to connect with other influential’s bloggers and social media users in various countries.


From → Jordan

  1. This is interesting Linda. I never would have guessed that a guy running a company like that would be so active online. Go figure.

  2. The second part of your post was very strong in how you laid out three ways that the US could assist in the Middle East without contradiction. Perhaps this would have been the best thing to focus your entire post on. The first part where you shared the conclusion that “(arguably) no one is as engaged organically in interacting with social media then the business leaders of Jordan” seemed to be a bit of an overstatement. It could be true … but you need more than one example of a CEO in order to prove that. This first point also, did not feel connected to the second that you made about the article written by Mr. Khouri. The way your post was structure this week took us through your thought process to arrive at your conclusion, but it would have been more consistent if you just focused your entire post on this last point and described each of your three suggestions in more detail. (4)

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