Jordan knows how to use Social Media
Social media is not just for the young crowd, that’s already been established and understood, but (arguably) no one is as engaged organically in interacting with social media then the business leaders of Jordan.
Take Fadi Ghandour as an example. He is the CEO of Aramex a leading global provider of comprehensive logistics and transportation solutions – similar to UPS. Mr. Ghandour is an avid social media user, he is active on twitter and he’s on Facebook, Linkedin and now he even blogs! The best thing about it all is it seems so natural, not contrived by his company or publicist but an actual interest to get involved and connect with people. This honesty is also revealed in the way he interacts with customers of Aramex.
Mr. Ghandour’s favorite topics include entrepreneurship, social change and sustainability, same interests you would find from a business leader in the states. His ability to be an innovator in Jordan is a leading example of how social media is aiding leaders to have their ear (or fingers) to the pulse of what their followers and customers need most.
Watching interviews on youtube and reading about his life story and company’s story was very fascinating but what I learned most about what Mr. Ghandour cares about comes from reading his twitter page.
When Mr. Ghondour’s retweeted an article from Spot on PR @spotonpr about an interesting topic in the New York Times titled When Arabs Tweet, it got me thinking about the answers to the questions posed by the article which is what is the most effective way American can support the middle east and their use of digital technology?
In the article the author Rami Khouri, urges the U.S. to stop playing both sides of the fence, this call to action is a fair one, however I believe there are three ways the U.S. can assist without contradicting themselves or getting deeply involved in the issue.
The bids the U.S. Agency for International Development should be looking for should include these three opportunities:
1. Teaching Young Arabs how to use social media tools to find their voice and speak about the political issues in their country.
2. Educate Young Arabs to be political journalist and promote the standards of democracy.
3. Train the students to connect with other influential’s bloggers and social media users in various countries.