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“The British are coming, the British are coming!”

by on August 15, 2010

Popular chefs Gordon Ramsay and Jamie Oliver have taken America by storm.

I’ve been in London for 24 hours, had a few pints, watched opening matches for Premier League, and had heard varying opinions of popular chef Gordon Ramsay.

He doesn’t have to say fu@k so often.  Otherwise, he’s brilliant! -Barmaid in Covent Garden.

I feel pretty bad for him.  He lost several restaurants last year due to the economy. -London Taxi Driver.

I don’t know if I would go that far to say I am sorry for him.  Gordon Ramsay owns about 30 restaurants, cooking schools, pubs, hotels, stars in six popular television shows, and is said to be worth about $110 Million.

MasterChef, Hell’s Kitchen, Kitchen Nightmares, and The F Word are current series that run in both the US and the UK.

Ramsay is infamous for his in-your-face, short temper on his shows.  There is even a Facebook page dedicated to his quotes.

But it’s not all for TV, Ramsay can talk the talk and walk the walk.  He is a highly accomplished chef with 12 Michelin Stars.

Jamie Oliver is no slouch, either.  Although only recognizing two restaurants compared to Ramsay’s 30, Oliver has had 19 different TV shows and has published 12 books.  He is most recently known for his US show, Jamie’s Food Revolution, where he set out to take on the high statistics of obesity, heart disease and diabetes in the US.

It is no surprise both chefs are using social media to reach their masses.  As popular as they are in the US, they still win out in popularity via their websites, in the UK, according to Alexa.

And it is clear, Jamie is much more prolific in the digital space than Ramsay.Jamie has a healthy following on Facebook, YouTube, Bebo, and MySpace.  He is most present on Twitter where he has over 566 thousand fans.   He provides daily recipes and general thoughts, but more importantly he solicits ideas and advice from his followers.

Jamie has also launched big debates/controversy based on his opinions of binge drinking and obesity.  The bottom line is that it appears Jamie is Jamie on Twitter, that he uses the site to convey HIS ideas and HIS opinions and it comes off very personal.  That he is outright stating his preference on his one-post blog shows where he likes to spend his time.

Gordon Ramsay has started on Twitter as well and receives a following of 88 thousand, but more important is his approach to using the micro-blogging site.  I like the fact that Gordon respects the space and was not ready to jump right in without understanding it.

Even though he only started in Feb. 2010, there were no shortage of wanna-be’s who tried to tweet for him, regardless if they could actually spell his name correctly.  Some actually were pretty convincing.  Having read Ramsay’s autobio and watched his many shows, I thought this could be his voice.  This goes to show that there are those out there who will talk about your brand without your approval.  Whether you ignore them or embrace them is up to you, but there can be benefits to giving them the attention to make them spokespeople FOR your brand, and should be considered.

Two very successful chefs have used digital media to push their brands/causes and can be used as examples for others.  You don’t have to do it all well (blog, FB, Bebo, MySpace, Twitter), but if you find a medium you like and works well for you, that can be enough.

Now, it’s time for a pint.

Hey you!  Donkey!  You know what?!  Fu@k off out of here!

-Gordon Ramsay

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From → United Kingdom

One Comment
  1. I don’t know if it was related to the fact that you were actually in the UK as you wrote this, but I found this post to be easy to read, well researched, have a clear point of view and offer great proof points of your main premise which was that these two UK chefs are both using social media to effectively connect with their audiences in the UK and beyond and that other companies and individuals could learn from their efforts. This is easily your best post in this class and did a great job of blending your personal voice with a strong point of view about the topic you were writing about. The only small suggestion I would make is to change the subtitle as I got worried when I thought you would be talking about how these two chefs are reaching Americans in America (which was not your assignment this week). The actual post didn’t do that, but the subtitle and title (to some degree) could be rewritten to better reflect the point you actually made in your post. Not sure if you wrote the title before the post but sometimes it helps me to write a title after I have written the post and know what my main points were. In any case, nice time to hit your stride and great job this week. (5)

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