“The British are coming, the British are coming!”
Popular chefs Gordon Ramsay and Jamie Oliver have taken America by storm.
I’ve been in London for 24 hours, had a few pints, watched opening matches for Premier League, and had heard varying opinions of popular chef Gordon Ramsay.
He doesn’t have to say fu@k so often. Otherwise, he’s brilliant! -Barmaid in Covent Garden.
I feel pretty bad for him. He lost several restaurants last year due to the economy. -London Taxi Driver.
I don’t know if I would go that far to say I am sorry for him. Gordon Ramsay owns about 30 restaurants, cooking schools, pubs, hotels, stars in six popular television shows, and is said to be worth about $110 Million.
Ramsay is infamous for his in-your-face, short temper on his shows. There is even a Facebook page dedicated to his quotes.
But it’s not all for TV, Ramsay can talk the talk and walk the walk. He is a highly accomplished chef with 12 Michelin Stars.
Jamie Oliver is no slouch, either. Although only recognizing two restaurants compared to Ramsay’s 30, Oliver has had 19 different TV shows and has published 12 books. He is most recently known for his US show, Jamie’s Food Revolution, where he set out to take on the high statistics of obesity, heart disease and diabetes in the US.
And it is clear, Jamie is much more prolific in the digital space than Ramsay.Jamie has a healthy following on Facebook, YouTube, Bebo, and MySpace. He is most present on Twitter where he has over 566 thousand fans. He provides daily recipes and general thoughts, but more importantly he solicits ideas and advice from his followers.
Jamie has also launched big debates/controversy based on his opinions of binge drinking and obesity. The bottom line is that it appears Jamie is Jamie on Twitter, that he uses the site to convey HIS ideas and HIS opinions and it comes off very personal. That he is outright stating his preference on his one-post blog shows where he likes to spend his time.
Gordon Ramsay has started on Twitter as well and receives a following of 88 thousand, but more important is his approach to using the micro-blogging site. I like the fact that Gordon respects the space and was not ready to jump right in without understanding it.
Even though he only started in Feb. 2010, there were no shortage of wanna-be’s who tried to tweet for him, regardless if they could actually spell his name correctly. Some actually were pretty convincing. Having read Ramsay’s autobio and watched his many shows, I thought this could be his voice. This goes to show that there are those out there who will talk about your brand without your approval. Whether you ignore them or embrace them is up to you, but there can be benefits to giving them the attention to make them spokespeople FOR your brand, and should be considered.
Two very successful chefs have used digital media to push their brands/causes and can be used as examples for others. You don’t have to do it all well (blog, FB, Bebo, MySpace, Twitter), but if you find a medium you like and works well for you, that can be enough.
Now, it’s time for a pint.
Hey you! Donkey! You know what?! Fu@k off out of here!