Start Doing What it Matters
Rory Sutherland VP of Ogilvy, spoke at Ted Live event and he makes a point that I cannot stop thinking and you should start thinking about that as well “business and governments are disconnect with what matters to people.”
When an organization with power has a problem to solve they immediately start thinking that spending a big amount of money will resolve their problem and that is a big illusion because people are interest in solutions that will solve their problem not something they do not really need.
Business and Government do not need a big budget to create solutions. With no budget its possible to achieve success. We do not need more “STUFF” keep simple and to the point!