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Start Doing What it Matters

by on August 18, 2010

Rory Sutherland VP of Ogilvy, spoke at Ted Live event and he makes a point that I cannot stop thinking and you should start thinking about that as well “business and governments are disconnect with what matters to people.”

When an organization with power has a problem to solve they immediately start thinking that spending a big amount of money will resolve their problem and that is a big illusion because people are interest in solutions that will solve their problem not something they do not really need.

Business and Government do not need a big budget to create solutions. With no budget its possible to achieve success. We do not need more “STUFF”  keep simple and to the point!


From → United Kingdom, USA

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