The Small Stuff Matters Most
Rory Sutherland, Ogilvy VP UK, spoke at the TED event talking about how corporations and governments, who have big budgets, like to spend it even when a small, simple solution is best. When companies try to solve simple problems, they think too large, ignoring the answer that is right in front of their face. So for those big budget companies out there, stop ignoring the small, simple solutions – listen to what people really want, not what you think they want. Save some of the money in your budget and create a simple, effective solution; sometimes the big, more expensive solution is less effective than the simple, cost-effective solution.