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The Tiny Things Matter

by on August 18, 2010

Listening to lead speaker at TED (Technology, Entertainment, Design) Conference, here in London.  First speaker is Ogilvy VP UK, Rory Sutherland.

Every corporation should have a Chief Detail Officer.  By redesigning things to easy, simple ways can propel people and businesses forward.

Examples of small things that matter:

-Virgin Atlantic Upper Class: items most people take away are labeled “Stolen from Virgin Atlantic Upper Class.”

-Garage Elevator: YOU get to choose the musak.

The small things, those that are unique, authentic, and talkable make the BIG difference.


From → USA

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