The Tiny Things Matter
Listening to lead speaker at TED (Technology, Entertainment, Design) Conference, here in London. First speaker is Ogilvy VP UK, Rory Sutherland.
Every corporation should have a Chief Detail Officer. By redesigning things to easy, simple ways can propel people and businesses forward.
Examples of small things that matter:
-Virgin Atlantic Upper Class: items most people take away are labeled “Stolen from Virgin Atlantic Upper Class.”
-Garage Elevator: YOU get to choose the musak.
The small things, those that are unique, authentic, and talkable make the BIG difference.