A common thread I have seen throughout several speakers in today’s TED Conference is focused on “What Matters.” From business to personal, this question is prevalent.
Today’s first speaker, Rory Sutherland, identified that it is the small things that matter for business. He even suggested there be someone identified in organizations dubbed the Chief detail officer whose duty is to find the small things that can transform an everyday product/experience into something unique.
Rive said the often forgotten hour of 4 a.m. could have shaped history through a series of consequences.
Adam Sadowsky, talking about building OK Go music video ‘This too shall pass’, went on to say “the small stuff stinks,” but it is important.
But, the one who “hit the nail on the head” was Chip Conley. Looking deeply into why certain businesses could maintain success, specifically through the lows of the dot-com burst, Conley came up with a Maslow-like hierarchal business model based on happiness.
Sticking on the small things, Conley traveled to Bhutan in 1972, to delve more into his philosophy. Bhutan, a small country nestled between surging powers China and India, has awaken interest in 40 countries to look at measuring happiness versus traditional Gross National Product.
Conley summarized his presentation by saying that focusing on a habitat for happiness can be the basis for a good business model. Inspired employees + profits = success.
In today’s age of social media, amplifying your inspired employees has been a big success for many companies. Encouraging employees to talk about their work environment, products, e.g. can be the difference between a mediocre company and one that is admired and respected. By counting on your people, instead of counting on the numbers, the people can take care of the latter.
Video uploads, tweets, Facebook posts, personal blogs are all ways inspired empolyees have brought their companies to the forefront of their industries.
From my personal point-of-view, Conley is absolutely right. We need to focus more on wanting what we have rather than focusing on what we want.